Facebook has decided to change their news feed so you see more interactions among friends and family and less business-generated posts. This is good for some, but not great if your company relies on organic posts to promote your business. It’s not all bad though, you just have to be smarter and pay more attention to what you are doing. Here are a few things to keep in mind.
Don’t be afraid to spend a few bucks and boost your posts. A mix of organic and paid posts is a good thing.
Create some content that generates some interactions. Wishing everybody a “Happy Monday” will be more useless than it is now.
Try using Facebook Live. Live streaming receives six times the engagement of regular videos. Plus, when you go live, Facebook automatically notifies your followers that this is happening. Great bonus.
Motivate your followers to share your post. Facebook can’t do anything to stop the sharing of posts.
Change the way you look at measuring your Facebook results. Instead of looking at likes, focus more on interactions like shares and comments.
Don’t look at this change like it is the end of the world. Look at it as an opportunity to become a more strategic marketer on Facebook.