Your business Facebook page can be a big boost to your visibility and profitability. Not only does it provide potential customers with information about your company, it also allows you to interact with customers like never before. Follow these easy tips to get the most out of your Facebook page.
Complete Your Facebook Profile
First impressions are always the most lasting, and your Facebook business page should include the vital statistics regarding your business such as location, contact information, hours of operation, and a detailed description of the products or services you offer.
Watch What you Share
Anything you share represents you and your business. So although you might find an entertaining or moving article that is somewhat risqué or controversial, keep in mind that not all potential customers share your sense of humour and world view.
Earn Likes with Valuable Content
Like and Share contests are a great way to build a following. But the real followers you want are the ones who see value in your content. Make sure what you share has value to your followers. Unless you are a pet store, this means no cute dog and cat videos.
Use Proper Grammar
If you want to be taken seriously, use proper grammar, spelling, and punctuation in your Facebook posts and page details. Keep your posts professional.
Promptly Reply to Posts
There’s little more important when managing a Facebook business page than promptly replying to comments, concerns, and suggestions. Let people know you care.
Allow Some Time Between Posts
Although it’s true that regularly posting updates to your page is important to engage followers and appear more often in their news feed, you don’t want to bombard them with content. Consistently space out your posts.
It’s okay to promote your products and services on Facebook, however, make sure the majority of your posts are value-driven instead of promotional. Otherwise, you will start to see some users unfollow you.
Have a bit of fun with your Facebook page, but always remember, everything you post or share reflects your business.