Your website is no different than your home, it likely needs a spring cleaning. Just as some of your closets and drawers are full of stuff you don’t need anymore, it’s time to review your website and possibly get rid of the junk.
How current is your website? It is quite common for companies to forget about it and not keep it updated. When you look at your site, think about two things. What content is outdated and what content never gets looked at.
I would venture to guess that the majority of websites have outdated content. I was looking at a site this morning and saw a photo of a person in the “Meet Our Team” section that had retired a year ago. That tells me this company is not too concerned about appearances. Some areas to look at are things like news archives, events, blogs, work samples, etc. These are usually the clutter culprits and need to be cleaned up.
To carry on with the house analogy, you may have extra bedrooms that you don’t need anymore because no one is using them. You might want to look at your Google Analytics and see where your visitors are going, or not going. If there has been no traffic to a page for a year, you can get rid of it. When we redesign a new site for a client, we always check the analytics and plan the site accordingly. We often remove pages that are never viewed.
Take the time to look at your website and clean out a closet or two. It will be a positive refection on your business.