A few weeks ago I flew to Toronto to visit family and friends. I got off the plane and was taking the long walk to pick up my luggage. Looking around, I was actually surprised that there wasn’t more advertising along the way. However, the first ad I saw was for Dalhousie University. Of course I noticed it because of the maritime connection. Two days later, I was speaking to a family friend and he said his daughter was going to Dalhousie University in the fall. May be the ad worked. Who knows? It is smart of them to put the ad near the gates of the maritime flights.
Email Subject Line
Found an interesting article online about email subject lines on sales emails that result in the highest open rate. The top five are:
5. Checking in
2. Follow up
That’s right. The number one subject line was blank. It had an open rate of 92%. Go figure.
Trade Show Season
Trade show season is quickly approaching and a lot of companies are ramping up for this. If you want some real good advice on getting the best ROI for your trade show buck, I will be doing a webinar next Wednesday through our friends at the Fredericton Chamber of Commerce. Hopefully, if you are a member you will register and login.