Here are a few things that caught my eye over the last few weeks that I thought you might find interesting.
Sportsnet has started sponsored posts. On Wednesday morning I noticed a post about Lebron James and the heading read “Sportsnet with Sonnet Insurance”. When I clicked on it, the story was “presented by Sonnet Insurance”. Interesting, it’s better than the annoying ads that have to play before you watch a video.
I also noticed a Facebook ad from a hotel in Fredericton and the photo in the post was a great shot of the St. John River with another hotel in it. I scratched my head over that one.
Sometimes you are at the mercy of things that happen beyond your control. I spent the weekend in Maine and was quite surprised to see a lot of stores out of business in the Bangor Mall, including Macys. There were also a few restaurants boarded up as well.
We carried on to Freeport and were the only vehicle in the parking garage with a Canadian license plate. Many of those businesses rely on the favourable exchange rate and there is nothing they can do about it. Better for business on this side of the line though.
Wow, it’s great to see all the big events in Fredericton lately. There is another one coming later this summer that will be huge for our city. The TSN Everest Skins Game will be here in late August. It will attract the top 32 curlers in the world and will have the biggest purse ever offered. Almost 20 hours of live coverage on TSN. It will be a great opportunity for a sponsor to get some national exposure.