As you know, we love it when our clients make a big splash and get noticed. One thing that companies often overlook is the amount of traffic that travels by their business in the course of a week. Do you have something that will make them turn their heads and look? Fredericton Dental Centre figured it out. When you drive by their office on Prospect Street, you will smile when you see their big smile.
The price is not always right.
I saw a flyer for a car dealer on the weekend. Nice looking vehicles and really nice looking prices. On the bottom of the page was a disclaimer, a very long disclaimer I might add. So, I counted the words. There were over 800. As you guessed, the really great prices really weren’t that great. I wish car dealers would stop treating consumers like morons.
The old and the new.
Traditional media outlets like newspaper, radio, TV, Yellow Pages, billboards, etc. are all offering complimentary digital products as well. It is actually a pretty smart thing to do to keep up market share. In most cases you don’t even have to buy their traditional media. It certainly makes it easier for media buying.
Finally, now that NB Liquor is selling cannabis, will there be over-stocked and liquidation sales? Will we get a cannabis Christmas gift guide in the mail this year? Interesting times ahead.