These days, everybody has a video camera with them at all times. Most cellphones are capable of shooting very high-resolution video and a lot of people are very good at it. But when it comes to producing a video for your business, it’s better to get it done professionally.
A poorly made video can actually work against you and make your business look bad. When creating a TV ad or corporate video, plan it out carefully to make it the very best you can. Here are the key elements that go into creating a great video.
Start with an idea and grow it into a script, then plan what you want it to look like.
Scope out where you want to shoot, get permission and make sure everything is in place before you start to shoot.
On screen talent
Make sure the people you use are photogenic and personable. They don’t have to be professional actors; they just need to be believable. Try to avoid using the business owner or sales manager, unless they are rock stars in front of the camera.
Make sure who you use fits your target market. A warm and fuzzy voice doesn’t help sell trucks.
Have everything you need ahead of time rather than spending time during the shoot looking for a something you forgot. Many stores will let you buy the props and return them after for a refund.
This is the most important part. Hire a videographer that has the right equipment and is good at what he/she does. The videographer will be putting the whole thing together for you and is able to cover up a lot of mistakes.
Video is a powerful marketing tool. Do it right so it does the right job for you.