Having the lowest price won’t help if your prospect doesn’t trust you. Offering the widest selection and the most convenience won’t help if your prospect does not have confidence in your company.
You’ve got to face the glaring reality that prospects won’t call if they aren’t confident in your company’s abilities.
Think of this from a marketing perspective. Entire marketing efforts fail because inattention to seemingly unimportant details undermines the prospect’s confidence, even if that confidence was earned elsewhere.
Absolutely everything you do, that is called marketing, influences your credibility. This influence will be positive or negative, depending on your taste, intelligence, sensitivity, and awareness of this power.
A do-it-yourself logo or video can make your company appear amateurish. Any hint of amateurism in your marketing indicates the potential for amateurism throughout your company.
Be aware of this the moment you start your business, and if not then, right now. Begin the quest with the name of your company, your logo, your positioning statement, location, stationery package, brochure, business forms, interior decor, website, social media, even the attire worn by you and your staff. Do you look credible outside your business?
Credibility is not automatic but it is do-able. The idea is for you to establish your expertise, your integrity, your confidence, your professionalism, and therefore, your credibility. You have to look good and create a positive impression on your prospective customers.