One of the most challenging (and fun) exercises a marketing firm can tackle is creating a label and campaign for a new beverage. You have to consider the brand identity, requirements, label size and shape, psychology, readability, target audience, and most importantly: getting attention. When you walk into a liquor store it is a sea […]
Data Analytics: The Most Important Tool In Marketing
It’s 2024. You’ve been in business for a decade. You’ve recently gone through the Digital Adoption Program to make sure you’re prepared for the future of doing business. Things were going smoothly for years until you suddenly saw a drop in both online and foot traffic. You’ll probably ask yourself “Why?” or “How can I […]
Unlocking New Avenues for Enhanced ROI
This post is about the increasingly fractured landscape of online social platforms. What was once just 2 or 4 platforms, has evolved into dozens.
Why You’re Not Reaching Your Target Audience in 2024
Want to know about how to reach your specific target audience/demographics? Read this post.