As municipal election season arrives, signs are popping up everywhere, vying for attention. However, not all signs are created equal. Some are easily readable, while others overwhelm viewers with excessive information. In crowded sign clusters, it becomes even more challenging for messages to be digested. This tip applies not only to election signage but also […]
Advertising
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Exploring the Effectiveness of Digital Sign Advertising
Digital Sign Advertising: Is It Worth Your Investment? Digital sign advertising has been a prevalent form of advertising for a long time. Recently, you may have noticed an increase in their presence, with more signs appearing in various locations, all seeking advertisers. While this isn’t necessarily a negative development, it’s important to understand that not […]
Are Billboards worth it?
During a recent drive from Fredericton to Grand Falls, we took notice of the billboards along the way and evaluated their advertising impact. Surprisingly, most of the billboards on the Trans-Canada Highway (TCH) were permanent structures, unlike the monthly rentals commonly seen in urban areas. Billboards on Highways: Captivating Audiences in Empty Landscapes The billboards […]
Unleash the Power of Media Investment: Strategies for Maximizing ROI
Clients often ask us about the optimal allocation of their marketing budget to various media. For the purpose of this article, we use recommendations by Roy H. Williams, author of “Secret Formulas from The Wizard of Ads” as a starting point and our own experiences to flush out our strategies below. Unlocking the secrets to […]