Video content is a powerful way to engage audiences, but editing mistakes can detract from professionalism and impact. Here’s how small businesses can avoid the most common video editing errors and ensure polished, high-quality video content. 1. Ignoring Audio Transitions A common mistake in video editing is abrupt or harsh audio transitions. Ending a video’s […]
Content Marketing
Why Consistency is the Key to Social Media Success
Social media success is often painted as a quick win, but the truth is, consistency over time (plus a few paid ads) is what frequently drives results. For small businesses in Atlantic Canada, showing up consistently on social media is critical for building trust and keeping your business top of mind. 1. Regular Posting Builds […]
The Impact of Social Media on Consumer Behaviour
NOTE: While we understand there’s a lot of information online to help businesses understand social media and, more broadly, digital media and how to succeed, we also know how “general” those online results and data are. That’s why at Kiers Marketing, we invest in data analysis coupled with our 40 years in business to create […]
Kiers Marketing Departs X (formerly Twitter)
It is with a slight bit of sadness that we announce our departure from X. This decision wasn’t made lightly, and we wanted to take a moment to explain our reasoning. As a data-driven marketing agency, we prioritize measurable results for our clients and ourselves. X’s recent removal of free analytics makes it difficult to […]
The Social Media Algorithm Enigma: Lean Into the Change
In the ever-evolving world of social media, the digital algorithms that govern content visibility remain a constant source of intrigue and frustration for marketers. Understanding how these algorithms work and how to optimize your content for them is crucial for reaching your target audience and achieving your social media goals. But the key to success […]