Ever notice how something stands out when it’s out of its usual place? As humans, we’re naturally inclined to focus on advertising messages at eye level or above. However, when people walk through bustling malls or downtown sidewalks, their gaze often shifts downward, scanning the floor for unexpected obstacles or more likely these days, looking […]
Large-Format-Printing
Now That’s a Good Sign
One of our readers had a question after our last post about store signs. “Should your phone number be on your storefront sign?” It’s a valid query in today’s dynamic marketing landscape. Let’s dive in and explore the best practices for impactful business signage in Fredericton. While it was common to include phone numbers on […]
A Three Part Guide to Graphic Design and Colour
Part One: Understanding File Formats for Design Projects In your career, whether for personal or business purposes, you may have encountered the need to create marketing materials such as brochures, posters, websites, social media posts, catalogues, or business cards. The world of design can be overwhelming, with its various file formats like JPG, GIF, TIF, […]
Go BIG and Get Noticed with Large-Format Printing
As marketers, attending trade shows and consumer events has given us a unique perspective on what truly captures people’s attention. It’s clear that size matters when it comes to attracting visitors to your booth or storefront. A small banner may go unnoticed, while a booth with professionally produced, well-lit large-format graphics steals the spotlight. Many […]
Achieving Trade Show Success with Engaging Booth Displays
Trade shows offer a golden opportunity for businesses to showcase their products or services, generate leads, and expand their network. To make the most of these events, it’s crucial to stand out from the crowd with a captivating booth display that leaves a lasting impression on attendees. In this article, we will explore key strategies […]