Social media is a powerful tool for small businesses, but when resources are limited, certain mistakes can seriously impact your performance. Here are the most common mistakes and how to fix them. 1. Being on Too Many Platforms Many businesses feel the need to have a presence on every social platform, but this often spreads […]
Marketing
The Top Web Design Mistakes We See In Atlantic Canada
Web design is crucial for Atlantic Canadian businesses, especially for companies trying to reach broader digital audiences. However, small businesses often encounter issues that can affect both user experience and SEO performance. Here’s a deeper dive into the top mistakes and actionable steps to fix them. 1. Not Mobile-Optimizing Your Website Mobile traffic now accounts […]
The Downsides of Hiring Freelancers Through Personal Connections or Platforms Like Fiverr
Freelancing has become an increasingly popular option for small businesses. Whether it’s through personal connections or global platforms like Fiverr, hiring freelancers offers the allure of affordability and convenience. For businesses in small towns across Atlantic Canada, where budgets are often tight, this can seem like an attractive solution. However, the reality is that freelancers—especially […]
Meta Business Portfolio, Accounts Center, Business Manager, Business Page: What’s the Point?
The new Meta Business Portfolio along with Accounts Center, Meta Business Suite, and Facebook Business page are complex. However, they are just interconnected tools designed to help businesses manage their presence on Meta platforms (Facebook, Instagram, and WhatsApp). But why create this structure in the first place? Essentially, Meta wanted to make it easier for […]
2024’s Top Social Media Marketing Trends for Small Businesses in Atlantic Canada
This is a follow-up and addition to our article about social media marketing at the beginning of the year which can be found here. In 2024, social media marketing is rapidly evolving, and for businesses in Atlantic Canada—especially those in smaller towns—keeping up with these trends can make a huge difference in visibility and engagement. […]