As a marketing agency with 40 years of experience in New Brunswick, we’ve seen countless graphic design projects pass through our hands. Throughout our journey, we’ve noticed some common mistakes that many Atlantic Canadian businesses make when it comes to their designs. These errors are not only detrimental to the visual appeal but can also […]
Marketing Mixtape
Why Consistency is the Key to Social Media Success
Social media success is often painted as a quick win, but the truth is, consistency over time (plus a few paid ads) is what frequently drives results. For small businesses in Atlantic Canada, showing up consistently on social media is critical for building trust and keeping your business top of mind. 1. Regular Posting Builds […]
Digital Advertising 101
If you’ve never paid for advertising OR, if you are a new business, read on to see how you build your strategy to build brand awareness and still drive sales, but more sustainably and cost-effectively. If you’re either thinking about digital ads or don’t fully understand the necessity of selling online in an extremely small […]
Hop Slam: Crafting a Label for Picaroons’ Latest Brew
One of the most challenging (and fun) exercises a marketing firm can tackle is creating a label and campaign for a new beverage. You have to consider the brand identity, requirements, label size and shape, psychology, readability, target audience, and most importantly: getting attention. When you walk into a liquor store it is a sea […]