Hey there, Kiers Nation! Today’s blog post brought to you by a recent interaction we had while conducting standard sales outreach campaigns and were told this: “We don’t do any marketing; we have all the patients we need.” Let’s talk about that and a similar question we hear all the time: “Why should I spend […]
Marketing Strategy
The Downsides of Hiring Freelancers for Marketing
Freelancing has become an increasingly popular option for small businesses. Whether it’s through personal connections or global platforms like Fiverr, hiring freelancers offers the allure of affordability and convenience. For businesses in small towns across Atlantic Canada, where budgets are often tight, this can seem like an attractive solution. However, the reality is that freelancers—especially […]
Top Social Media Marketing Trends in 2024
This is a follow-up and addition to our article about social media marketing at the beginning of the year which can be found here. In 2024, social media marketing is rapidly evolving, and for businesses in Atlantic Canada—especially those in smaller towns—keeping up with these trends can make a huge difference in visibility and engagement. […]
Why You Can’t Afford Not to Sell Online
NOTE: Before we get to it, It should be noted that our Digital Marketing Manager, has lived in cities of each size below and that is how the sizes were chosen. He’s also seen the power of foot traffic in massive cities with a population of tens of millions, which is partially why they wrote […]
Social Media Maze: Optimizing Content Creation in 2024
The social media landscape is a dynamic ecosystem, constantly evolving with new platforms emerging alongside established giants. To stay ahead of the curve and reach your target audience effectively, you need to understand the unique strengths and nuances of each platform. Here’s an in-depth guide on how to leverage some of the most popular social […]