How do you determine the right marketing budgets? That single question remains one of the most perplexing for small businesses in Canada. With opinions varying widely and numerous variables to consider, it’s no wonder that establishing a marketing budget can seem daunting. While online resources suggest allocating anywhere from 2% to 25% of your revenue […]
Marketing Strategy
The Crucial Step Before Engaging a Marketing Agency: Preparing Your Ideas
Collaboration between businesses and marketing agencies can unlock incredible potential and create an excellent foundation for your marketing strategy and business growth. However, the foundation of this partnership is often predicated on the clarity and preparation of the business seeking marketing expertise. Having a well-defined idea, creative brief (yes, traditionally this was solely the marketing […]
The Future of Social Media Marketing in 2024
As we progress through 2024, the landscape of social media marketing continues to evolve at a rapid pace. With technological advancements and changing user behaviours, businesses need to adapt to stay ahead in the digital world. This article explores the latest trends and some of Kiers Marketing’s predictions in social media marketing for 2024. For […]
Hop Slam: Crafting a Label for Picaroons’ Latest Brew
One of the most challenging (and fun) exercises a marketing firm can tackle is creating a label and campaign for a new beverage. You have to consider the brand identity, requirements, label size and shape, psychology, readability, target audience, and most importantly: getting attention. When you walk into a liquor store it is a sea […]
Data Analytics: The Most Important Tool In Marketing
It’s 2024. You’ve been in business for a decade. You’ve recently gone through the Digital Adoption Program to make sure you’re prepared for the future of doing business. Things were going smoothly for years until you suddenly saw a drop in both online and foot traffic. You’ll probably ask yourself “Why?” or “How can I […]