You’ve probably seen it everywhere if you’re trying to learn all about social media. “Content is King”. That used to be a one and done situation before everyone got online. In today’s crowded digital media landscape, creating great content is where you should start before posting online. However, great content alone may not be enough […]
Marketing Strategy
Google Analytics for Data-Driven Decisions
Google Analytics and data in general are mandatory if you want to track and analyze your online traffic and gain valuable insights into the effectiveness of your marketing endeavours. Whether you run a small business or a large enterprise, harnessing the full potential of Google Analytics is a must—and the best part? It’s completely free. […]
Maximize the Impact of Your Email Marketing Campaigns
In today’s vast marketing landscape, many companies overlook one of their most powerful assets: email. If you’re reading this email, it means you’ve opened it, recognizing its potential value (which we hope it delivers!). If you’re considering or already using email as a marketing tool, here are some essential do’s and don’ts to enhance your […]
Do people care about customer service?
YES. Have you ever handed over website text to an agency and they simply copy and paste without reviewing and offering suggestions? We’ve seen it a lot. Over the years, we’ve had the pleasure of connecting with a diverse group of professionals, including business owners, account managers, and CSRs. The topic of customer service often […]
Building Customer Loyalty: Moving Beyond Price in the Sales Game
Does Price Really Matter? In the world of sales, it’s crucial to understand the factors that drive customers to choose your business. Is it solely based on price, or are there other key elements at play? This article explores the significance of customer loyalty and offers insights on how to create an exceptional buying experience […]