The new Meta Business Portfolio along with Accounts Center, Meta Business Suite, and Facebook Business page are complex. However, they are just interconnected tools designed to help businesses manage their presence on Meta platforms (Facebook, Instagram, and WhatsApp). But why create this structure in the first place? Essentially, Meta wanted to make it easier for […]
Marketing
Top Social Media Marketing Trends in 2024
This is a follow-up and addition to our article about social media marketing at the beginning of the year which can be found here. In 2024, social media marketing is rapidly evolving, and for businesses in Atlantic Canada—especially those in smaller towns—keeping up with these trends can make a huge difference in visibility and engagement. […]
Why Consistency is the Key to Social Media Success
Social media success is often painted as a quick win, but the truth is, consistency over time (plus a few paid ads) is what frequently drives results. For small businesses in Atlantic Canada, showing up consistently on social media is critical for building trust and keeping your business top of mind. 1. Regular Posting Builds […]
Why You Can’t Afford Not to Sell Online
NOTE: Before we get to it, It should be noted that our Digital Marketing Manager, has lived in cities of each size below and that is how the sizes were chosen. He’s also seen the power of foot traffic in massive cities with a population of tens of millions, which is partially why they wrote […]
Digital Advertising 101
If you’ve never paid for advertising OR, if you are a new business, read on to see how you build your strategy to build brand awareness and still drive sales, but more sustainably and cost-effectively. If you’re either thinking about digital ads or don’t fully understand the necessity of selling online in an extremely small […]