Social media success is often painted as a quick win, but the truth is, consistency over time (plus a few paid ads) is what frequently drives results. For small businesses in Atlantic Canada, showing up consistently on social media is critical for building trust and keeping your business top of mind. 1. Regular Posting Builds […]
Marketing
Small Business, Small Town, Small Market Size: Why You Can’t Afford Not to Sell Online
NOTE: Before we get to it, It should be noted that our Digital Marketing Manager, has lived in cities of each size below and that is how the sizes were chosen. He’s also seen the power of foot traffic in massive cities with a population of tens of millions, which is partially why they wrote […]
Digital Advertising 101
If you’ve never paid for advertising OR, if you are a new business, read on to see how you build your strategy to build brand awareness and still drive sales, but more sustainably and cost-effectively. If you’re either thinking about digital ads or don’t fully understand the necessity of selling online in an extremely small […]
The Impact of Social Media on Buying Decisions and Consumer Behaviour
NOTE: While we understand there’s a lot of information online to help businesses understand social media and, more broadly, digital media and how to succeed, we also know how “general” those online results and data are. That’s why at Kiers Marketing, we invest in data analysis coupled with our 40 years in business to create […]
Kiers Marketing Departs X (formerly Twitter)
It is with a slight bit of sadness that we announce our departure from X. This decision wasn’t made lightly, and we wanted to take a moment to explain our reasoning. As a data-driven marketing agency, we prioritize measurable results for our clients and ourselves. X’s recent removal of free analytics makes it difficult to […]