As we progress through 2024, the landscape of social media marketing continues to evolve at a rapid pace. With technological advancements and changing user behaviours, businesses need to adapt to stay ahead in the digital world. This article explores the latest trends and some of Kiers Marketing’s predictions in social media marketing for 2024. For […]
Marketing
Hop Slam: Crafting a Label for Picaroons’ Latest Brew
One of the most challenging (and fun) exercises a marketing firm can tackle is creating a label and campaign for a new beverage. You have to consider the brand identity, requirements, label size and shape, psychology, readability, target audience, and most importantly: getting attention. When you walk into a liquor store it is a sea […]
Data Analytics: The Most Important Tool In Marketing
It’s 2024. You’ve been in business for a decade. You’ve recently gone through the Digital Adoption Program to make sure you’re prepared for the future of doing business. Things were going smoothly for years until you suddenly saw a drop in both online and foot traffic. You’ll probably ask yourself “Why?” or “How can I […]
Unlocking New Avenues for Enhanced ROI
This post is about the increasingly fractured landscape of online social platforms. What was once just 2 or 4 platforms, has evolved into dozens.
Why You’re Not Reaching Your Target Audience in 2024
Want to know about how to reach your specific target audience/demographics? Read this post.