YES. Have you ever handed over website text to an agency and they simply copy and paste without reviewing and offering suggestions? We’ve seen it a lot. Over the years, we’ve had the pleasure of connecting with a diverse group of professionals, including business owners, account managers, and CSRs. The topic of customer service often […]
Marketing
Building Customer Loyalty: Moving Beyond Price in the Sales Game
Does Price Really Matter? In the world of sales, it’s crucial to understand the factors that drive customers to choose your business. Is it solely based on price, or are there other key elements at play? This article explores the significance of customer loyalty and offers insights on how to create an exceptional buying experience […]
Five Important Steps for Building a Strong Brand Identity
1. Define Your Belief Differentiate yourself by defining your core belief and mission as a company. Stand out from the competition and clearly state what sets you apart. For example, Dove believes in making beauty accessible to everyone. 2. Shape Your Culture Develop a company culture that aligns with your mission and influences all aspects […]
Exploring the Effectiveness of Digital Sign Advertising
Digital Sign Advertising: Is It Worth Your Investment? Digital sign advertising has been a prevalent form of advertising for a long time. Recently, you may have noticed an increase in their presence, with more signs appearing in various locations, all seeking advertisers. While this isn’t necessarily a negative development, it’s important to understand that not […]
Why Buying Local in Atlantic Canada Makes a Difference
Every once in a while, there are grassroots movements encouraging consumers to buy local. These efforts range in success, but often don’t last long as the market corrects itself and people have to go back into super saving mode, but we’ve seen that with a more established, structured and supportive campaign with multiple partners, the […]