It is with a slight bit of sadness that we announce our departure from X. This decision wasn’t made lightly, and we wanted to take a moment to explain our reasoning.
As a data-driven marketing agency, we prioritize measurable results for our clients and ourselves. X’s recent removal of free analytics makes it difficult to effectively track and optimize our content marketing efforts on the platform.
In today’s digital landscape, data is king/queen/ruler. Without free access to understand our audience and content performance, the platform becomes less valuable for achieving our marketing goals.
Furthermore, the increasing negativity and divisiveness on the platform doesn’t align with our brand values. We strive to foster a positive and productive online presence, and unfortunately, X seems to be trending in a different direction. And when the owner of a company tells its users to “Go F*** Yourself” in response to users leaving due to hate speech and several other factors, it’s time to take action.
We understand that X may still be a valuable tool for some businesses. We simply want to share our experience and encourage users to be mindful of the platform’s impact on their time and brand perception.
We’ve taken a lot of time over the years to create a dedicated online community and we thank everyone who was ever part of it and those who continue to engage with us on X. We truly appreciate your online support.
Where to Find Kiers Marketing Online
While we’re departing X (formerly Twitter), Kiers Marketing remains active on several other platforms. You can continue to follow us for marketing tips, industry insights, and company updates on:
- Facebook – You’ll find timely local content from our clients, behind the scenes of the going on at Kiers, examples of our work and direct access to our team.
- Instagram – We love sharing Stories from our clients and posting similar content to Facebook, just more of the content you love. It’s also another spot where you can message our team and get all your marketing questions answered.
- LinkedIn – You’ll find relevant news shared from leading global marketers, our own locally-focused advice based on all the general advice online, and because we don’t want anyone to miss out, you’ll also get sneak peek behind the Kiers curtain and a showcase of our past and current work to help you make informed decisions when choosing your preferred marketing agency in New Brunswick.
- YouTube – We have numerous long-form videos we worked on in the past (we’re 40 years old this year!) as well as our newly created YouTube Shorts showcases where you can quickly peruse our past work examples segmented by category because we do A LOT!
We’re also exploring the possibility of joining TikTok in the near future, so stay tuned!
Thank you for your continued support. While we will always remain open to change and the possibility of re-engaging our account, we look forward to connecting with you on the platforms where we remain active. While we will no longer be actively posting on X, we will continue to monitor our account and only our account, so please feel free to continue direct messaging us with any of your marketing needs.