Introduction
Hey there, fellow New Brunswickers! If you’re running a business in our beautiful province, you know how crucial it is to stay ahead of the game. With the constant need to grow, make the most of your resources, and keep up with ever-changing market demands, having a solid marketing strategy is key. Today, we’re teaming up with our local Mitacs rep, Haridas, to talk about how the Mitacs Business Strategy Internship (BSI) program can help you do just that.
Why a Good Marketing Strategy Matters
Let’s face it: without a well-thought-out marketing plan, it’s easy to get lost in the shuffle. Setting clear goals, targeting the right audience, and efficiently using your resources can make a huge difference. But here’s the thing—finding and applying for funding to support your marketing efforts can be a bit of a headache. However, the rewards for your business make it totally worth the effort.
Mitacs BSI Program: Your Secret Weapon
Mitacs has been around for over 25 years, helping businesses connect with top talent from colleges and universities across Canada. Their BSI program is a fantastic way to bring skilled students on board to help you enhance your operations, streamline processes, and set your business up for long-term success.
What Makes the Mitacs BSI Program Great?
- Access to Top Talent: Get connected with bright students from various fields like finance, marketing, and social sciences.
- Stretch Your Budget: Mitacs matches your funds, helping you make the most of your budget.
- Build Strong Partnerships: Work closely with academic institutions to tackle your business challenges together.
How Does the Mitacs BSI Program Work?
The BSI program is designed with flexibility in mind to suit your business needs. Here’s a quick rundown:
- Funding Structure: You contribute $5,000 per 4-6 month internship and the student receives a grant of $10,000
- Customized Proposals: Mitacs collaborates with you to create project proposals that focus on key areas like marketing, operations, and finance.
- Rigorous Selection: They make sure you’re paired with students who have the skills you need.
- Flexible Modules: Projects can be broken down into one or more internship modules, with regular check-ins to keep things on track. Each module typically lasts 4 to 6 months.
Why Team Up with Kiers Marketing?
Here at Kiers Marketing, we know the ins and outs of creating and executing effective marketing strategies. We specialize in setting clear goals and making the most of your resources. By partnering with Mitacs, we can help you integrate talented interns into your business strategy, ensuring your marketing efforts are both innovative and cost-effective.
The Perks of a Smart Marketing Plan:
- Clear Goals: Define what you want to achieve and how you’re going to get there.
- Efficient Resource Use: Make the most out of what you have to get the best results.
- Business Growth: Use funding opportunities to support your marketing efforts and drive your business forward.
Conclusion
Incorporating funding into your marketing strategy is a smart move for any New Brunswick business looking to grow sustainably. The Mitacs BSI program offers a great chance to tap into top-tier talent, optimize your resources, and build strong academic partnerships. At Kiers Marketing, we’re here to help you navigate these opportunities and develop marketing strategies that will help your business thrive.
For more information on how to leverage the Mitacs BSI program for your business growth, visit Mitacs Business Strategy Internship and check out our services at Kiers Marketing.