The Importance of Mobile Responsiveness for Your Website
It’s astonishing how many websites we visit lack mobile responsiveness. A mobile-responsive site ensures a seamless user experience across all devices. On the other hand, a non-responsive site appears cramped on phones or tablets, making navigation challenging for users.
If your website isn’t mobile-responsive yet, it’s high time to take action. Don’t know if your site is mobile responsive? Google’s free tool analyses performance on desktop AND mobile friendliness found here: https://pagespeed.web.dev/
Amplify Site Traffic Through Mobile
More than half of your website’s users access it through mobile devices. If your site isn’t mobile-friendly, they’ll quickly navigate away as Google states you have 3 seconds maximum for your full site to load before you lose those potential visits.
Developing and maintaining a mobile site is also cost-effective. Once it’s built, you can handle most updates and changes in-house, saving you money in the long run. You don’t need both, but in 2023, you certainly need a mobile friendly version.
If you enhance the customer experience on your website by eliminating the need for users to zoom, shrink, or pinch their screens, you greatly improve their browsing experience. This increases the likelihood of them staying longer and exploring your other content.
Google now favours mobile-responsive websites. In fact, they highly prioritize them in search rankings. If your site falls short in this aspect, you will witness a decline in your search visibility over time.
Having a mobile-first website design is no longer a choice if you want to grow your online presence organically. Not only do you capture a potential customer’s attention with your storefront, but you’re even in their homes and on their walks to work. Having issues designing your site?
Contact us today! We’re your one-stop-shop for website strategy, design and management!